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Start Here: Why BMSG Feels Different From Traditional J-Pop
An in-depth introduction to the philosophy, artists, and vision of SKY-HI—and why it may signal a new direction for Japanese music
Mar 14
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Lily-K
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Why Competition Inside BMSG Feels Different
From THE FIRST to THE LAST PIECE, BMSG has built an audition culture where competition does not always feel final.
May 15
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Lily-K
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When MANATO’s “Rain on me” Changed How I Saw Him
BE:FIRST’s MANATO — and BMSG’s “One of the BE:ST” project — may point toward a different way of developing artists inside a group.
May 12
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Lily-K
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Why BE:FIRST’s “RONDO” Feels Different From Earlier Songs
A darker, more unsettled performance — and a clearer sense of who BE:FIRST has become
May 8
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Lily-K
1
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Can Overseas Fans Actually Get Concert Tickets in Japan? What Works in Practice
What actually works — and what doesn’t — when trying to get tickets from abroad
May 5
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Lily-K
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2
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When “Voice” Becomes Something to Protect
What BMSG’s AI statement reveals about identity — and the role of audiences in shaping it
May 1
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Lily-K
What SKY-HI Saw Before THE FIRST — And What Happened After
Why the audition that created BE:FIRST was never just about forming a group
Apr 28
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Lily-K
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Why MAZZEL’s “The Voice” Left a Lasting Impression
A performance that speaks for itself — and reveals something more when you return to it
Apr 25
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Lily-K
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Exploring the artists, music, and cultural ideas behind BMSG.
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